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Evolving Brand Activations at Art Basel: An Interview with Jason Davis

What did you see at Art Basel?

Art and a lot of parties! Art Basel has gone from being just art, to brands and now crypto and everything in between. Managed to make it to the big fairs Art Basel, Untitled and Scope as well as Art Miami lots of regional art specific to continents.

How has Basel changed over the last decade?

It’s become incredibly accessible for the general population, what was once a super exclusive series of events is now an all-in-one bonanza with Art, Music, Crypto and Brands which is more democratized and available to everyone. Big brands like Chase Sapphire and American Express now host lounges and concerts which are available to holders as well as all the art and parties becoming easier to access through these partners 

Best Brand Activation?

Lenny Kravitz x Dom Perignon – two icons of their respective arenas but having Lenny Kravitz host a private activation discussing his career with glasses of Dom was a perfect Thursday night.

How can Brands activate creators at these kind of IRL events?

Brands can be more thoughtful about the way they utilize creators, with so many events and parties being more selective the ability to stand out really matters. In any attempt to find alignment between celebrities and creators and the content and they creating or promoting there needs to be a considered and clear effort rather than just going for gaudy follower numbers.


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