Our Leadership Team
Triller aims to connect creators and audiences to inspire and maximize engagement, commerce and cultural impact. This is the leadership team that helps make that happen.
Bobby Sarnevesht
CEO, Executive Chairman, and owner
Bobby Sarnevesht, the CEO, Executive Chairman and owner of Triller. He is a tech and finance entrepreneur with over 20 years of experience.
Sarnevesht, who began his career as a developer at IBM Global Services, has launched and sold several companies of his own, including MemoryMedia, a recordable CD media company and MyHomey, a real estate agent discovery and homebuyer platform that gives users real estate services on-demand.
Sarnevesht led the acquisition of Triller and its multiple subsidiaries, including the successful social media and music app, a TikTok competitor, focused on artist and music discovery and groundbreaking AI technology.
Joseph Smarr
CTO
Joseph Smarr is Chief Technology Officer at Triller. Previously, he was a Principal Software Engineer at Google, working on Natural Language Understanding for the Google Assistant.
Before that, Smarr worked on Google Photos (co-creator of its stories feature) and was a founding technical lead of Google+. And before that, he was Plaxo’s Chief Technology Officer, where he led their initiative to open up the social web. He has served on the Board of Directors of the OpenID Foundation and OpenSocial Foundation.
Smarr has a BS and MS from Stanford University in Symbolic Systems (‘02 and ‘03). His website is josephsmarr.com
Tasha Nikpey
COO
Tasha Nikpey comes with over 22 years of experience in operations, hospitality, international expansions and startups.
During her time as VP of Operations at Sbe, Nikpey managed over 150 hospitality startups from start to finish in multiple cities such as Los Angeles, Dubai, Vegas, and more. She helped brands like 1 Hotels, Soho House and Madera Group become some of the fastest growing hospitality brands in the U.S.
At Triller, Nikpey injects her vast knowledge and expertise alongside Triller’s CEO, uniquely positioning her as a strategic leader and executor of multiple aspects of the operation, with oversight on talent, music, broadcast, business development and human resources.
Kosta Jordanov
FOUNDER, TRILLERTV POWERED BY FITE
Kosta Jordanov launched FITE (now TrillerTV powered by FITE) in 2016 and sold the business to Triller in 2021, joining the group to run its video streaming business.
At Jordanov, Kosta built the leading digital pay-per-view platform with over 10M users and 400+ content partners and streamed the world’s largest PPV events driving tens of $ millions in revenue per event.
David Feldman
Founder & President, BKFC
For the last 29 years, David Feldman has promoted and marketed professional boxing all over the world. A former professional boxer, based out of Broomall, Pennsylvania he is currently the founder and President of Bare Knuckle Fighting Championship. He is a graduate from Temple University, with a major in criminal justice and a minor in business. Through his years of experience he aspires to continue to innovate the combat sports industry.
Feldman has helped navigate BKFC to the second most viewed combat sport promotion in the world. He has led BKFC to where it is now known on a worldwide platform as the “Fastest Growing Combat Sport Promotion”. Feldman was just named to the top 5 entrepreneurs to watch in 2024-USA Today.
Mark Carbeck
Senior VP of Finance and Investor Relations
Mark Carbeck has served as our Senior Vice President of Finance and Investor Relations since February 2023 and as our Secretary since July 2023. Prior to joining us, Mr. Carbeck served as Chief Corporate and
Strategy Officer at Eros International Plc, where he managed the investor relations and group M&A functions, from April 2014 until June 2022.
Mr. Carbeck also served as a director in Citigroup’s investment banking division in London, where he led the media and internet franchises for Europe and the MENA regions within the technology, media and telecom division, from January 2008 until October 2012. Mr. Carbeck holds a B.A. in history from the University of Chicago.
Jared Augustine
PRESIDENT OF TRILLER ONE
Jared Augustine is a multi-exit entrepreneur with 20+ years of leadership experience in the emerging technology, creator, and sports industries. He is the co-founder of creator companies Thuzio and Julius, which were acquired by Triller in 2021 and 2022, respectively. Augustine also co-founded Knights of Degen, a web3 sports and gaming company, in 2021.
Prior to his most recent experience, Augustine was part of the founding executive teams at Group Commerce and SeamlessWeb (now Seamless/GrubHub), where he led market expansion efforts and helped to grow the company from its early years as a regional business to an international industry leader.
Augustine graduated from the University of Delaware in 2003 with a degree in finance.
Daniella Gallego
VP of Marketing
Daniella Gallego has led digital strategy, communications and marketing for some of the world’s leading brands, including 1 Hotels, Ralph Lauren, Dream Hotel Group, Estée Lauder Companies, and Canyon Ranch, among others.
With over 20 years of global digital marketing experience and a strong network across various industries including hospitality, beauty, fashion, travel, and entertainment, Gallego has led Fortune 500 companies to build high-performing marketing teams, campaigns, and product innovation.
Gallego holds an M.S. from Columbia University in New York in Marketing and a B.A. from Boston College in Communications.