New report reveals the top influencer marketing strategies shaping the future of brand partnerships
Los Angeles, March 20, 2025 –As influencer marketing continues to evolve, brands must adapt to changing audience behaviors and emerging industry trends. Today, Julius by Triller, announces the release of its highly anticipated ‘Influencer Marketing Report: 2025 Emerging Trends,’ offering key insights into the strategies that will define the next phase of digital marketing.
The report highlights four major trends shaping influencer marketing:
- The Trust Factor – Consumers increasingly prioritize authenticity, favoring creators who share honest, relatable experiences.
- Small but Mighty: Micro & Nano Creators – Engagement thrives with smaller creators, whose highly engaged audiences foster deep connections.
- Let the Community Create – User-generated content (UGC) is a game-changer, driving higher engagement and authenticity in brand campaigns.
- Go Beyond One-Off Campaigns – Long-term partnerships between brands and influencers yield stronger audience trust and lasting impact.
“As consumers demand more authenticity and meaningful engagement, brands must shift their influencer marketing strategies to focus on trust, long-term relationships, and community-driven content,” said Stefan Mayo, SVP of Sales at Triller. “This report provides actionable insights for brands looking to stay ahead in the ever-evolving digital landscape.”
The ‘Influencer Marketing Report: 2025 Emerging Trends’ is now available for download. See how Julius helps streamline influencer marketing by simplifying campaign activation, performance tracking, and ROI measurement at juliusworks.com.
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About Julius
Julius is a leading influencer marketing platform that helps brands and agencies discover, vet, and manage influencers with powerful search, campaign management, and analytics tools. Learn more at Trillercorp.com/Julius.
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