Triller has agreed to acquire Julius, a leading influencer marketing software platform, for an undisclosed sum.
This acquisition is another step forward for Triller in its ongoing drive to deliver and exceed its business objectives by aligning its mission, to give every creator and brand superpowers with this latest acquisition. With Julius part of the Triller ecosystem, creators and influencers will now be able to connect with brands and agencies to tell captivating stories immediately.
Coupling Julius’ industry-leading data analytics and influencer marketing expertise, influencers who create on Triller will now have access to a robust all-in-one solution. Influencers will harness the power of engagement across all preferred social channels and real metrics — no more vanity numbers — and brands will be able to discover the talent that directly aligns with their business and campaign goals.
“As brands and influencers are hunting for ever more creative and unexpected ways to align, Triller is committed to enhancing the ability for brands to efficiently and effectively identify the exact influencer for the perfect brand opportunity,” Mahi de Silva, CEO of Triller, said. “The most exciting aspect of the go-forward Triller business model is our ability to drive B2B engagement and conversion. Bringing on Julius allows us to strengthen the influencer experience for brands and the viewer across every vertical on and off the Triller platform.”
In 2021, Inc. Magazine named Julius as No. 1200 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. Inc. estimated Julius’ revenue growth at 403%, two times the Inc. 5000′s median revenue growth for the complete list. Julius was the only influencer-marketing software company recognized last year.
Jared Augustine, co-founder and CEO of Julius, said, “Triller is an ideal home for Julius, enabling the enhancement of our software with first-level data from a world-class community of creators and opening new product opportunities for Julius brand clients.”
With a footprint in influencer marketing dating back to 2012, Julius was formalized in 2017 by Augustine, Tiki Barber, and Mark Gerson. Julius acquired HYPR in 2020, and collectively the company now possesses the most influencer marketing expertise and data analytics in the market. The company has attracted top talent and emerging and global brands as clients, including Abbvie, American Express, Footlocker, NARS, and UPPAbaby.