Triller’s Assembly for Black Creators (ABC) program has empowered 85 emerging creators to tell their story to an audience of millions. For Noelle Bellinghausen and Rian Goins, Triller’s ABC has been both a business success story and a love story.
The Assembly for Black Creators is Triller’s program to assist and promote Black musicians, dancers, comedians, artists, filmmakers and other content creators. Participating creators receive not only payments for content and branding and other monetization opportunities, but also the unheard-of benefit of ownership of the platform by receiving Triller stock.
The Los Angeles residents had recently married and were trying to launch a business and make it on their own. Noelle was already on Triller and before long, Goins joined her, making videos she describes as “a mix of humor, wholesomeness, and marital shenanigans.”
“Creating content together was the one thing that didn’t feel like work, and we enjoyed making it for free,” Noelle said. It caught the attention of “The Steve Harvey Show,” which flew them to Atlanta to tell their story. Soon afterward, they created their social media handle, “The Out Goins,” playing off Rian’s last name.
Then they learned about Triller’s Assembly of Black Creators program. “We knew this was our chance to not only grow our brand but also earn and save the much-needed income to start our life together,” Noelle said. “We both immediately signed up and got to work.”
During their ABC contract, Noelle and Rian participated in brand activations for Popeye’s and Hallmark Mahogany. Noelle also attended SXSW and created content for NYX Cosmetics, Charmin and Bounty. Triller’s Verzuz social media gained over 3.8 million views collectively and another 1.5 million views in their story shares.
“And one of the best experiences of the program has been being able to build relationships with fellow creators I wouldn’t have met or spoken with otherwise,” Noelle said.
Their Triller success also provided them with another long-term business opportunity. Rian’s aunt ran a small pest-control business, but when she passed away, her children were going to close the company. However, a relative pitched Rian with the idea of saving the company. With their income from the Assembly for Black Creators program, Rian and Noelle were able to relaunch the company as Get Goins Pest Control.
“The income from Triller also allowed us to get our logo designed, our website built, purchase our uniforms, take professional pictures, and even cover all of the examination fees for us to obtain the licenses to own and operate a pest control company,” Noelle said.
“Last but not least-that old work vehicle we inherited broke down on the freeway one evening after finishing a rodent exclusion job,” she said. “With the money we were saving from Triller, we were able to put a down payment on a brand-new work truck and brand it with our logo.”
It also gives them one more thing to do together: “It’s not every day that you see a husband and wife show up to your door to kill bugs, and we have a fun time doing it!” she said.
Now, Noelle and Rian are parlaying that success into helping their community, with their plans to expand Get Goins and create new jobs and new business ownership opportunities for African Americans in an industry where they have a small presence. During Black History Month, they launched a new website and all social media platforms for Get Goins Pest Control.
Their Triller success also allowed them to start their nonprofit organization, the Keep It Goins Foundation, which helps people whose homes suffer from infestations but who cannot afford to pay for pest control.
“We have come across so many people who have infestations and need new furniture, appliances, clothing, and even temporary housing outside of needing the money to exterminate,” Noelle said. “Keep It Goins is about keeping the love going, and to help our fellow neighbors and beyond to live a healthier and better quality of life.”
“This is what the Assembly for Black Creators is all about,” said Kendra Johnson, senior talent growth manager at Triller. “Being a part of Triller’s Talent team, I work with the creators directly and I know their limited financial benefits on other platforms. So when Triller decided to make a stand to support the Black creators, I was overjoyed.”
The ABC started as a virtual summit but has blossomed into a program to help educate creators and bring them both monthly monetization opportunities and stock in the company-an opportunity to build actual, life-changing opportunities like the Get Goins.
“I have gotten to know Noelle and Rian, and each of Triller’s ABC members, and to hear how this opportunity has positively affected their lives makes me proud to be a part of this amazing movement,” Johnson said.
