Introduction
In this report, Triller explores the state of the relationship economy today and where it’s headed in 2023. You’ll get a bird’s eye view of how brands work with creators, what drives creator content, platform and partnership decisions, and how creator platforms are serving them. We also take a look into the impact of generative AI on businesses and creators and its impact on the creator economy as a whole. Lastly, with the threat of a ban on TikTok, we take a deep dive on the implications to creators and the opportunities on the horizon.
According to The Information’s Q1 Report for 2023, investment in creator economy startups has dropped, from $180 million invested in Q4 2022 in the U.S. versus ~$500 million invested in the space each quarter since Q1 2021.
Although brands have reduced their overall advertising budgets, including influencer marketing budgets, and venture capital is increasingly conservative about investing in this sector, the creator economy remains a healthy $100 billion-plus market and the number of people becoming creators continues to soar, but with new motives and incentives. In fact, a recent report by Insider Intelligence said that the Gen Z and Millennial generations of creators aspire to be business owners and look to generate income from their content.
In 2023, we will continue to see a shift in the creator economy as influencers seek financial and creative independence. The Triller AI Creator Platform and affiliate network are specifically designed to help achieve that goal. The Triller AI Creator Platform is a combination of sophisticated AI tools giving creators the ability to connect intimately with fans, distribute content across multiple channels, and access a variety of revenue streams – such as affiliate partnerships, premium content subscription and brand sponsorships. Through this platform, Triller will accelerate the shift toward a more empowered and independent creator economy.
In this report, you’ll find some key trends in the creator economy and how the industry is evolving due to market trends, platform evolution, and emerging technologies, such as Generative AI.
Trend: Generative AI & its Impact on the Creator Economy
Accenture recently announced a plan to invest $3 billion and PriceWaterhouseCoopers recently announced its plan to invest $1billion in scaling its AI portfolio to support and enhance clients’ business operations through generative AI.3 With the promising market outlook on generative AI solutions, such as Chat GPT, businesses and creators are jumping on board to leverage these solutions for operational efficiency, and in some cases, to globalize their brands through seamless and accurate language translations.
● Scaling Businesses for creators (voice, text, and content)
● Seamless Globalization
● Diversified Content
Operational Efficiency & Optimization
In Q4 of 2022, Triller initiated the private beta of its Hustle Engine, providing creators with a single, smart inbox that operated across all social platforms including (comments, DMs, and mentions), starting with Instagram, Facebook, YouTube and SMS. A select group of creators have been able to use the inbox to communicate with their fans across all platforms in a seamless way, allowing them more time to create and monetize their content, while connecting more deeply with their fans.
Triller’s Hustle Engine is available on an invite-only basis for Early Access to a select group of creators. If you or any creator is interested in learning more about the program, go to https://hustle.amplify.ai and click “DM us.”
Personalization
In Q1 of 2023, Triller released its state-of-the-art AI recommendation engine that leverages the power of machine learning and artificial intelligence to enhance user experience and offer personalized content recommendations.
The new recommendation engine is designed to analyze user behavior, preferences, and interactions with the platform to deliver a highly personalized and engaging experience. By leveraging advanced algorithms, the engine can identify and curate content that is most relevant to the user’s interests, enabling them to discover new content and creators easily.
Creative Efficiency & Optimization
Triller continues to lead the industry with its AI technology for music editing. This cutting-edge technology uses advanced algorithms to analyze audio and provide users with a suite of powerful tools that allow them to easily edit their music with precision and ease.
With Triller’s AI-powered music and sound editing technology, users can create seamless transitions, isolate vocals, and add custom effects to their tracks with just a few clicks. The technology also provides users with real-time feedback on their edits, allowing them to see the impact of their changes as they work. This intuitive and user-friendly approach makes music editing accessible to everyone, regardless of their technical expertise.
Triller’s AI technology is powered by machine learning, which means that it constantly adapts and improves over time. This ensures that users have access to the most up-to-date tools and capabilities, and can continue to push the boundaries of what’s possible with music editing.
