From ADWEEK: As discussions about a U.S. TikTok ban continue, with President-elect Trump reportedly considering an executive order to extend the case, creators are migrating to other platforms like Triller and RedNote.
Triller is trying to poach TikTokers with new tools. Chinese-owned RedNote has popped up seemingly overnight. And Snap launched an ad campaign highlighting why creators love its platform.
ADWEEK has compiled a list of six platforms that creators are choosing as they decide where to focus their efforts. We looked at key features that creators use like livestreaming and the app’s functionality like discoverability.
Triller
The video app gained traction during the first threat of a TikTok ban in 2020 by establishing a content house where creators lived in exchange for posting to the app, pitching advertisers, and working with prominent creators such as Griff Johnson, Noah Beck, and Josh Richards.
Now, the company developed a tool to assist TikTok creators in transferring their videos to the platform ahead of a larger refresh planned for the first quarter of this year. Triller also has tools to help creators find brand deals and design standalone apps.
Pros: Triller offers a program for creators and tools to help creators own their content and audience. The app also has the equivalent of a ‘For You’ page to surface relevant videos.
Cons: Triller’s size is significantly smaller than TikTok. The app’s algorithm also does not reflect the content that users engage with.
To read the full article, visit ADWEEK.
