From AdWeek:
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content.
YouTube’s Shorts and Instagram’s Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first threat of a TikTok ban in 2020 by establishing a content house where creators lived in exchange for posting to the app, pitching advertisers, and working with prominent creators such as Griff Johnson, Noah Beck, and Josh Richards.
But Triller largely never took with creators and advertisers. Parent company Triller Group went public in October through a reverse merger with AGBA Group Holding Limited.
Now, the platform is back for another try to poach TikTok’s creators. The company developed a tool to assist TikTok creators in transferring their videos to the platform ahead of a larger refresh planned for the first quarter of this year. Triller also has tools to help creators find brand deals and design standalone apps.
ADWEEK spoke with Triller’s new CEO Sean Kim about his plans for recruiting TikTokers over to the platform, forming relationships with brands and influencer agencies, and giving creators ownership of their content.
To read the full article, visit AdWeek.com.
