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FITE has a new name.

The successful streaming app has rebranded as TrillerTV to better align with its parent company, Triller. The FITE PPV platform, subscription channel (formerly FITE+), and FAST channel will “continue to deliver the same incredible action, with the same reputation for quality, reliability, and innovation,” now with the resources of Triller.

FITE+ is now TrillerTV+, while FITE 24/7 becomes TrillerTV 24/7. AEW Plus will keep its name. Both TrillerTV+ and AEW Plus also have new geo-tagged pricing, “increasing their value proposition to international audiences.”

The rebrand will officially take place on Wednesday, December 13 at 7:59 am EST.

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